Specialty Chemicals Case Study #1
A major multinational plastics customer developed a new additive. They had successfully produced over 100MT of the product. However, the product is mainly used in Asia. Even though the customer had production facilities and numerous offices in Asia, they had problems coordinating with the different divisions and businesses of the company to efficiently produce and supply the product in Asia. The customer turned to Eastar to take advantage of Eastar’s production and marketing infrastructure in Asia. Our China supply team successful transferred the technology to our China affiliate facility and ensured quality reliable production. Eastar‘s marketing team quickly efficiently developed direct and agency sales to Asia customers. Eastar logistics manage the inventory and supply to Asian customers.